About David Aldred & This Blog
David Aldred is an experienced and proven Business Insight Manager supporting the worlds leading FMCG companies drive sales and reduce costs through insight and expertise.
A certified Microsoft Master in Excel / Office, with a broad range of technical skills to supplement strong logical, problem solving, and stakeholder engagement experience.
A big advocate of continuous improvement and of sharing knowledge, what started out as a simple team-mailing of ‘how to do x/y/z’ turned into a blog on the internal company network, and eventually to this site you’re on now.
It goes without saying that all views expressed in this blog are mine only, and do not in anyway claim to be speaking on behalf of the company that employs me!